Motley Fool author Alyce Lomax reiterated the entire vision for dotherightthing in her article, Capitalism’s Social Side, without having ever heard about the website our team is building. She even titled one of the sections of her article “Do the right thing.”
According to her article, the Internet is changing all the rules:
“Consumers are gaining unprecedented power. They’re less and less passive, given the prevalence of user-generated content like blogs, wikis, amateur video, and ratings and recommendation engines.”
Consumers care, and they are factoring social impacts into their buying decisions more than ever:
“Conventional wisdom might imply that low price or luxury brands would be the most compelling elements that drive average Americans to support certain companies. However, 52% of the respondents in the survey said that they actively seek out information about a company’s track record in social responsibility.”
“35% of the respondents said that whether a company made socially responsible products also gave them reason to buy.”
“A whopping 82% said a company’s environmental impact was ‘extremely’ or ‘very’ influential when it came to products they bought.”
She concludes, “a kinder capitalism - one in which caring about people and the world in which we all exist can, in fact, build a better long-term business and higher profits - shouldn’t be viewed as a contradiction in terms, but rather a challenge to innovate that will be rewarding on many levels. And if companies view creating good businesses with a holistic view of responsibility and giving people what they want as paths to great opportunities down the road, that sounds like a win-win situation to me.”
Sounds win-win to us too. Thanks for your article. We can’t wait until you hear about dotherightthing.
Posted by ryan on 8 October 2006 |
site news |