Social Impact Rating Scale

These examples might help when you are rating the social impact of a story.

-5.0 to -3.5: Develops products or participates, willingly or as a result of negligence, in activities that have severe negative consequences on people and/or the environment (e.g. Exxon Valdez Oil Spill, etc.)
-3.5 to -2.0: Develops products or participates, willingly or as a result of negligence, in activities that have significant negative consequences on people and/or the envirsonment (e.g. the premise of Super Size Me)
-2.0 to 0.0: Develops products or participates, willingly or as a result of negligence, in activities that have minor negative consequences on people and/or the environment (e.g. the arguable environmental consequences of using paper or Styrofoam cups to serve beverages, even to customers who consume them at the place of purchase)

0.0: I don't care or understand what this company is doing, or I don't even know this company

0.0 to +2.0: Develops products or participates in activities that have a minor positive effect on people and/or the environment (e.g. a company donates $200k to a good cause)
+2.0 to +3.5: Develops products or participates in activities that have a significant positive effect on people and/or the environment (e.g. a company pledges 1% of its revenue to positive social impact through its foundation)
+3.5 to +5.0: Develops products or participates in activities that have a pioneering positive effect on people and/or the environment. Company commits a significant amount of its resources, financial and human, to innovation that make an unparalleled positive impact on people and/or the environment. (e.g. a company discovers a cure for cancer and opens access to the research, allowing generics to be manufactured quickly and easily)